Business & Finance Advertising & sales & Marketing

How to Improve Your Elevator Pitch

Technology has changed forever the ways in which we communicate.
While social media gains most of the talk-time, we should not ignore how we can improve even further some of the more established methods of communication.
Take, for example, the so-called 'Elevator Speech'.
Story has it that the term 'Elevator Speech' originated when two fellows entered an elevator on the 23rd floor at a resort and conference centre.
One of the fellows was dressed ready to present at the conference that was being conducted on the ground floor.
The other was a delegate to the conference but he was dressed ready to take time-out relaxing in the sun near the pool.
The fellows started a conversation that led to the pool-heading delegate offering this challenge.
'Tell me why I should change my plans and attend your session?' By now, the soon-to-be presenter had fewer than 20 floors to tell his story that would help the pool-bound delegate change his plan for the morning--hence the term, 'Elevator Speech'.
It's important that we have a 'Elevator Speech' of our own--a short, sharp, attention-grabbing statement about ourselves or what we do.
The quality of our Elevator Speech can affect the interest shown by others whose FAQ is, 'What do you do?' A response like 'lawyer', 'accountant' or 'consultant' is usually a sure-fire way of encouraging inquirers to make-haste and move-on in search of something and someone more interesting.
A fellow once told me that, instead of replying to the FAQ about what he did with 'I'm a trainer.
I conduct training programs in Fortune 500 organizations', his Elevator Speech was 'I help Fortune 500 Companies spend their training budgets'.
Responses to his Elevator Speech usually encouraged him to expand on his initial attention-grabber.
Elevator Speeches are not necessarily past their use-by date, but technology has introduced the need to have a 'Elevator Presentation' or 'Elevator Pitch', too.
(Apologies, my creative juices are not flowing right now.
I'm sure there's a better description than Elevator Presentation.
) Given that the (nil-by-mouth) tablet has become business costume de rigueur and that a picture is worth a thousand words has become accepted wisdom of communication, it behoves us to have an Elevator Presentation ready to share with who ever utters the FAQ, 'What do you do?' You simply produce your piece of tablet-technology and respond to the FAQ in the best possible way.
The feedback you receive will tell you whether or not your presentation has hit its mark or needs further tweaking.

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