A searcher's intention plays a critical part in the online searching process. It is the search intentions that have SEO Hobart marketers scrambling to craft articles, advertisements and social media content, in the hopes of having these list a website under the specific terms used in the search intention.
What does this 'keyword stuff' really mean?
Understanding what users intend to search for can only be determined by researching the different keywords a user types into the search engine search box to access a website in your industry. As a marketer, when preparing an SEO campaign, you need to research the words any user could use to get his intended result (your website) and then ask a specialized company like SEO Hobart to target these through proven SEO processes.
Armed with this information, they will better target your web-content information and orient it towards potential search terms that relate in some way to your business. The following tips help you better understand what a consumer's intentions are in searching for certain terms; and this can help you select a more reliable SEO reseller to bring you more traffic.
1 - Organize and classify your keywords. Organizing and figuring out which combinations work best for your website can be the biggest challenge for both the SEO Hobart expert and you. This is the biggest problem a client has in understanding what a reliable SEO reseller is actually doing. By organizing your search terms in the following ways, you can better understand how your website begins to list and why it's important to focus on them:
A). Research - these are terms not directly referring to your niche but could be constituted as a search for your type of information or product.
B). Consideration - While these search terms don't fall under your niche they could be oriented towards your industry and people clicking through an ad or information regarding these terms could find interest in your product.
C). Specific these refers to keywords that lead directly to your website. While these may relate to your general interest, they could also be very specific. Once you develop a full keyword list, assign each term to one of these categories.
2 Ask your SEO reseller to either create or review your landing pages for appropriate key word use. This makes any additional work they do for you increase the chances of getting the landing pages to list correctly for the terms you analyzed and chose.
3 Make sure any content posted to the web that refers to you, is personalized using your researched keywords. This may seem like a "given" but is overlooked by many new website owners, say the experts at SEO Hobart. Your SEO reseller needs to tailor your web content toward the searchers intentions and make sure that this content, advertisement, or comments point towards your website, which then offers additional information on the searchers intention.
Once you outline your keywords and ask your SEO specialist to orient content towards these key terms you will begin to see an increase in traffic, additionally you'll see increased traffic coming from any secondary terms your SEO specialist used inadvertently.
In the end, it is understanding your customers intent and targeting these intended keywords that get you more traffic, and ultimately more sales. Often this requires experience that only a reliable SEO reseller can offer. Although, it is not an impossible do-it-yourself project. Even so, it is time consuming. "It takes consistency, persistence, research, writing and more, all of which most business owners just dont have," say SEO Hobart experts.