Business & Finance Advertising & sales & Marketing

Google AdWords Overview in Three Stages

Whether you are new to Google AdWords or you have got a cam­paign run­ning, there are essen­tially three stages to hav­ing a suc­cess­ful Google AdWords adver­tis­ing campaign.
By suc­cess­ful, I mean that you have achieved three over­all goals: MeshMarketer's Three Over­all Goals of a Suc­cess­ful Google AdWords Campaign:
  1. Your Click-Through-Rate is over 1% for all of your keywords.
  2. Your Qual­ity Score is 7 and above on all keywords.
  3. All of your ads together in each Ad Groups have over 1% CTR.
The First Stage is set­ting up or tran­si­tion­ing your Google AdWords cam­paign and lasts about a week.
This is the time that it takes to stop any money-losing ads or key­words from con­tin­u­ing to lose money and to orga­nize or reor­ga­nize your cam­paign.
This takes any­where from four hours to eight hours depending.
The Sec­ond Stage is a stability-building phase and is between two and three weeks.
This is the time it takes to eval­u­ate or re-evaluate key­words and ads, intro­duce and test new key­words and ads as well as improve your key­word Google Qual­ity Score (which can make or break your campaign).
The Third Stage starts from the time you have got­ten out of Sec­ond Stage and ends when you close your AdWords account or if it goes unman­aged.
If it goes unman­aged, then it is only a mat­ter of time before Google notices and drops things like your Qual­ity Score which will increase your cost per key­word and not show your ads quite as much which means your results will drop sig­nif­i­cantly and you'll be wast­ing money (as well as reduc­ing what­ever leads or new clients or pur­chases you have been receiving).
It only takes a few min­utes each day to mon­i­tor your Google AdWords to make sure it is work­ing prop­erly, but you should expect to spend about four hours a week dur­ing each of these stages.
If you want to move through these stages in the short­est pos­si­ble period of time then you should spend more time than four hours a week.
If you spend less time, then it will take longer for the first two stages to complete.
All stages of Google AdWords require that you do mon­i­tor­ing through­out the day (if only for a minute or two at times) with the intent to accom­plish goals such as stay­ing under bud­get or test­ing an idea you have for the account.
You should fre­quently mon­i­tor any adjust­ments in case they throw your entire cam­paign out of whack and you have to undo what you did quickly.
Chang­ing all of your bids to a lower amount can effec­tively shut down your entire account for a good part of a day, so it's best to not find out how low is too low at the end of the day because your entire day could then be shot.
For further and more detailed reading, please see MeshMarketer's First Stage of Google AdWords [http://meshmarketer.
com/internet-marketing/social-media/google-adwords/adwords-first-stage/]

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