Business & Finance Advertising & sales & Marketing

How Not to Build a List in Online Marketing

As you've probably heard if you're in Internet marketing, the money is in the list.
What this means is that your email list will help you make money online.
Leads generation and list building are thus essential for success in online marketing.
There are certain things you'll need to take note of when you're building your email list, like setting up an autoresponder, a squeeze page and an opt-in offer.
Getting web traffic and leads to your squeeze page is equally important.
These are pointers which I've gone into in more detail in my other articles.
In this article, I'll highlight some of the mistakes that Internet marketers tend to make when building their list.
Not Setting Up An Effective Squeeze Page The aim of a squeeze page is to get visitors to opt in to your offer.
Nothing else should distract your leads from taking that action.
Therefore the text in your squeeze page should contain just enough details about your offer to encourage your visitors to opt in.
You can add an image or video about what you're offering.
But don't clutter your squeeze page with unnecessary details or links to other offers.
Not Offering An Attractive Enough Gift Offering a free gift is a great way to entice your visitors to opt in with their precious contact details.
But not just any gift will do.
It should be attractive and appealing enough to your target audience.
More importantly, your audience should have the perception that your gift is of high value.
They will then be more willing to give up their name and email address in exchange for it.
Using A Free Autoresponder An autoresponder can help you manage your email list.
You can schedule a series of emails to be sent out according to a pre-determined schedule.
But using a free autoresponder is a mistake that many newbies fall into.
Firstly, you'll not be projecting a professional image if your email is tagged as a subsidiary email address.
There's no guarantee that your email gets delivered.
Instead, there's a chance that your subscribers get advertised to by the autoresponder service.
You may then be accused of spamming.
What's potentially worse is that the autoresponder shuts down, resulting in your list vanishing in the air.
Improper Follow-Up Once you capture your email list, you should follow up with them by sending regular emails.
How frequent the emails should be is still a matter of debate but if your subscribers don't hear from them for a while, they may forget they were on your list in the first place.
However, if you keep pitching to them once or more per day, you may risk annoying them and making them unsubscribe from your list.
What's important is to send them information of value regularly to keep them interested and responsive.
The above are some of the mistakes that new Internet marketers can make in list building.
You'll need to avoid them in order to have a successful online business.
Ultimately, list building is about getting your visitors to opt in to your email list and then building a relationship with that list.
Remember that and you'll have a responsive list you can sell to over the long term.

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