At a time when it seems like everybody is trying to make money on the Internet, the best online marketing strategy is to make your own web page.
Internet marketing is basically connecting people who want to buy with people who want to sell.
If you want to make money online, you just have to bring together the right buyers and the right sellers.
There are many ways to attract potential customers.
One of the most popular is called article marketing.
You write articles that are relevant to the potential customer's needs.
Once you have the prospective buyer's attention with your article or through other means, you have two options - you can point them directly to a sales page or you can make your own web page that offers valuable information.
It might seem at first glance that the best plan would be to send someone who might buy something directly to a sales page, but in practice that is not effective.
You should instead send the prospective customer to a web site that will help them more.
The prospect of building a website scares a lot of people, but creating a web page is getting simpler and easier.
Gone are the days of having to learn HTML code.
No longer do you have to navigate through numerous confusing menus.
Now, just about anyone who can operate a computer mouse can make a web site.
A website with relevant content will serve your potential customers well.
In turn, they'll reward you.
It will let them feel like they know you.
They've read your articles.
Your web page will be further evidence that you know what you're doing.
The secret is to understand that there are a lot of people who need a little information to get started in a particular area.
Eventually, however, if they really want to be successful, they're going to want more.
That's when they'll be willing to pay for it.
Consider this scenario.
A person wants to learn to play guitar.
He borrows a friend's guitar or perhaps buys an inexpensive acoustic model to get started.
He searches the Internet and finds a website with a few lessons on how to play basic chords.
He studies the lessons, practices and becomes a novice guitar player.
He might be perfectly content playing a few songs he knows, but he might want to be better.
If so, he realizes that he needs to pay for more detailed instructions.
He might find an instructor in his town, but he might also remember a review he saw on your website about a program that looked promising.
If you make your own web page, people like that will buy the products you promote.
The best online marketing strategy is giving a lot of people what they need, so some will pay for what they want.