Business & Finance Advertising & sales & Marketing

Investing in the Right Type of Membership Site

One of the factors that affect the income capacity of your membership site is the type of membership site you invested in.
In essence, membership sites have three categories.
Aside from the profit that will be generated, effort and membership site content maintenance are also dependent on these categories.
1.
Traditional.
This is the most common type of membership site.
An interested visitor can sign up for a subscription paying a corresponding amount.
Usually there is no definite time the subscription will expire.
It will depend upon the policy of the site maker.
Among the three types, this is the most profitable because monthly subscription fees can be charged to each subscriber, but this is also the type where most work will be required.
In most cases, content needs to be updated in a certain time span (weekly, bi-weekly, monthly, etc) to be able to provide updated information to the subscribers.
Maintenance and site updates are necessary for this type of membership site.
2.
Fixed term.
From the name itself, this is the type where the payment of a subscriber is valid only for a limited time span.
Fixed term is usually used if services rendered are in a form of lessons or tutorial type of site.
In terms of content generation, it is often the least time consuming of the three types since the contents can be done once and then distributed to every subscriber that will be paying for a particular lesson.
The disadvantage of this type of membership is that the number of subscribers is not constant.
After learning the full coverage of the lesson, there is a high chance that the subscriber will not subscribe to any other lessons available.
3.
Newsletter/ Auto responder type.
The newsletter type can work similarly to either the traditional or fixed term type.
An auto responder is usually set-up to deliver the content to all the subscribers and to send a reply message to new subscribers.
It usually sends the updates via e-mail so all the people in the mailing list would receive an update from the site.
This type of membership is the easiest to set-up and maintain because of the availability of auto responder software.
Knowing the right membership site type to invest in would guarantee an increase in income.
Carefully weigh each type and choose the type that you will be able to handle.

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