Business & Finance Advertising & sales & Marketing

How to Advertise a Lawn Business

    • 1). Place an ad in a local newspaper. Write a statement that gets a potential customer's attention. For example, you may state, "We make your ugly yard beautiful." If you provide mowing services, you may indicate in your ad that fertilizer is included at no additional charge to attract customers. In addition, consider placing a coupon in the ad, such as, "First time customers receive 20 percent off one mowing service when presenting this ad." This will help attract customers and also give you an idea of which advertising method attracts the most customers.

    • 2). Visit a small business center. Many cities have business assistance centers that offer services to small business owners. You may receive assistance in the form of mentoring and advice or you may offer your expertise to others in the form of a lawn care workshop. Host a lawn care workshop and network with others by distributing business cards to receive exposure for your business. Using the center's business owner database, you may also connect with another lawn care business owner and receive advice on what advertising methods worked for him.

    • 3). Distribute flyers. You may distribute flyers in the neighborhoods that you plan to offer your services. You may also focus on areas or houses where yards appear to be in need of servicing. Post a flyer on a community message board that is often located in many grocery stores. Include a coupon on your flyer that offers a discount on service. Offer one free yard service, if you can afford to so. This may not only attract customers but they may return if they are happy with your service.

    • 4). Advertise online. You may create a website to advertise your lawn business. Be sure to inform customers of the areas that you service. There are many web hosting providers that offer the first month free to new customers and will even provide websites templates. You may also advertise with free online advertisers, such as Craigslist that attracts many viewers.

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