A key component for a profitable internet business is knowing what makes a good website.
The task is to make sure that your website not only attracts prospects, but provide them with information that they are searching for plus also to entice them with a product or service that will enable them to make progress or overcome a hurdle with their interest.
The challenge is to have good design, compelling copy and a user friendly experience but also to ensure that your website is fully search engine optimised in order for the search engines such as Google and Yahoo to index it and all the pages it contains.
So what do you want on your internet business website? As any business requires customers, your first mission is to get them to the website.
This is done by ensuring that you have lots of links on other websites that point back to your own.
A link located on a relevant website will have a much greater value in the eyes of the search engines than having links scattered anywhere.
Don't forget that quality will always be more important than quantity in this respect.
And when lots of links are established, your website will rise up the search engines where it will be seen by those searching for the very information that you are offering.
When the prospect lands on your website they will be expecting to see information related to what made them click the link in the first place.
It is a waste of time for someone to click your link and find that the landing page is completely different to what they were expecting.
Relevancy cannot be underestimated here.
The prospect will be seeking further relevant information and this is then the opportunity for you to provide it for them.
Have you thought about writing some articles based on various keywords about your niche market? This gives your website added depth and relevancy which contributes to its weight and importance within the niche market.
The search engines will always give more prominence to websites with lots of pages filled with relevant content.
The ideal structure is to create an article page with each of the articles linked to their own sub page.
Make sure your website has relevant graphics as there is nothing more off putting than landing on a website with little or no graphics.
And don't forget to have lots of linking between the pages of the website ensuring the link wording includes top keywords that are relevant to the page that you are linking to.
And whilst your main focus may be to offer your product for sale, your website must have a sign up facility where you take the prospects email contact details in exchange for giving them a free resource such as a report, eBook or audio.
They will then be on your email list for you to keep in contact by sending them helpful information, plus also to make them aware that your product can help their interest in progressing or overcoming a hurdle.
As can be seen, what makes a good website for an internet business is not one or two elements, but a combination of various methods to make your website attractive not just to the visitor but also to the search engines.